Rethinking Communication in Social Business: How Re-Modeling Communication Keeps Companies Social and Entrepreneurial

Social entrepreneurship increasingly assumes a position of strength in the dynamic milieu of late—modern democratic societies. A plethora of companies have now arisen—everything from mighty social enterprises like Warby Parker and TOMS to tiny outfits like Clean Slate and Bright Endeavors—whose business—focused approach to social problems is not merely additive but integral to their missions. These companies respond not only to a felt proliferation of humanitarian and environmental predicam...