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Riding for the Brand

By Lawrence H. Lee
eBook
$9.99
By Lawrence H. Lee
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"Riding for the Brand" is the personal history of Lawrence H. "Larry" Lee, who started with Western Airlines in 1943 as a baggage handler, and worked his way up to Chairman of the Board. Larry led the company during turbulent times. He was responsible for establishing a "hub" in Salt Lake City, Utah and did so in just a few short months, and with very little capital. Larry believed in miracles, and knew they could happen with hard work and dedication. He was instrumental in negotiations wit...

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