Riling Up the Base: Examining Trump's Use of Stereotypes through an Interdisciplinary Lens

Riling up the Base argues that stereotypes (especially those relating to immigration, race/ethnicity, and gender), not policies, secured Trump’s election win and the ongoing support he enjoys.

From his 2015 campaign announcement through his presidential term and in his time out of office, Donald Trump has used stereotypes as a routine feature in his rhetoric. This book defines them as a crucially important strategy for attracting, retaining, and energizing voters. Covering topics like persu...