Roar! Get Heard in the Sales and Marketing Jungle: A Business Fable

Roar! Get Heard in the Sales and Marketing Jungle: A Business Fable

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Product Details

ISBN-13: 9780470598795
Publisher: Wiley
Publication date: 04/19/2010
Pages: 256
Product dimensions: 5.30(w) x 7.10(h) x 1.00(d)

About the Author

Kevin Daum is the founder of TAE International, a marketingconsultancy that helps companies deliver The Awesome Experiencethrough compelling messaging, intentional marketing, and memorabledelivery. He has a degree in theatre and is an Inc. 500entrepreneur whose sales and marketing techniques resulted in morethan $1 billion in sales. Kevin is a graduate of the MITEntrepreneurial Executive Leadership program, a former board memberof the Entrepreneurs' Organization (comprising 7,200 CEOs), and theNational Columnist for Smart Business magazine. Kevin and his teamof consultants deliver programs on customer experience, marketing,and creativity. Visit Kevin online at www.KevinDaum.com.

Daniel A. Turner is President and founder of TCG, an Inc.500 company that has saved taxpayers over $250 million. Dan is onthe board of the Entrepreneurs' Organization and is a graduate ofthe MIT Entrepreneurial Executive Leadership program.

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Table of Contents

Chapter 1 The Meeting.

Chapter 2 Visiting the V.P.

Chapter 3 Following Up.

Chapter 4 The 3,500-Year-Old Process.

Chapter 5 The Wise Buyer.

Chapter 6 The Cynical Buyer.

Chapter 7 The Simple Buyer.

Chapter 8 The Disinterested Buyer.

Chapter 9 The Referral.

Chapter 10 The Sales Call.

Epilogue.

Summary of ROAR! Concepts.

Integrating the ROAR! Approach.

Our Inspiration.

Acknowledgments.

About the Authors.

Bonus Chapter and Coupon.

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