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Rock Brands: Selling Sound in a Media Saturated Culture
By Jeremy V. Adolphson (Contribution by), Bob Batchelor (Contribution by), Michael Bertrand (Contribution by), Hazel James Cole (Contribution by), Charles Conaway (Contribution by), Daniel Cochece Davis (Contribution by), Bryan P. Delaney (Contribution by), Dedria Givens-Carroll (Contribution by), Heidi M. Kettler (Contribution by), Jacqueline Lambiase (Contribution by), Jordan McClain (Contribution by), Mary Nash-Wood (Contribution by), Staci Parks (Contribution by), Heather Pinson (Contribution by), Mary Beth Ray (Contribution by), Dave Robinson (Contribution by), Alison F. Slade (Contribution by), Deborah Clark Vance (Contribution by), Elizabeth Barfoot Christian (Editor)
eBook
$54.85
By Jeremy V. Adolphson (Contribution by), Bob Batchelor (Contribution by), Michael Bertrand (Contribution by), Hazel James Cole (Contribution by), Charles Conaway (Contribution by), Daniel Cochece Davis (Contribution by), Bryan P. Delaney (Contribution by), Dedria Givens-Carroll (Contribution by), Heidi M. Kettler (Contribution by), Jacqueline Lambiase (Contribution by), Jordan McClain (Contribution by), Mary Nash-Wood (Contribution by), Staci Parks (Contribution by), Heather Pinson (Contribution by), Mary Beth Ray (Contribution by), Dave Robinson (Contribution by), Alison F. Slade (Contribution by), Deborah Clark Vance (Contribution by), Elizabeth Barfoot Christian (Editor)
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Rock Brands: Selling Sound in a Media Saturated Culture, edited by Elizabeth Barfoot Christian, is an edited collection that explores how different genres of popular music are branded and marketed today.
The book's core objectives are addressed over three sections. In the first part of Rock Brands, the authors examine how established mainstream artists/bands are continuing to market themselves in an ever-changing technological world, and how bands can use integrated marketing communication ...
The book's core objectives are addressed over three sections. In the first part of Rock Brands, the authors examine how established mainstream artists/bands are continuing to market themselves in an ever-changing technological world, and how bands can use integrated marketing communication ...
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