Rockin' ROI: How to Bootstrap Ecommerce with Performance-based Marketing

Rockin' ROI is a beginner's guide to marketing for ecommerce entrepreneurs who need results from the get-go, while avoiding common costly pitfalls.

Learn the three successive phases to successful marketing: planning, then content, followed by promotion. Posing initial critical questions lays out every goal, ensuring the capture of the right leads and a shortened sales cycle. Put strategy in place to hit goals, reducing the frustration and cost of poor results and the need to redo ads, landin...