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ROI Basics, 2nd Edition

By Patricia Pulliam Phillips, Jack J. Phillips
eBook
$29.99
By Patricia Pulliam Phillips, Jack J. Phillips
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Your essential guide to calculating return on investment.

Build and refine your measurement and evaluation skills through ROI Basics, perfect for beginners challenged to implement a comprehensive evaluation process as well as those taking a proactive approach to accountability.

Its five-level evaluation framework includes:
  • Level 1: Reaction and Planned Action
  • Level 2: Learning
  • Level 3: Application and Implementation
  • Level 4: Impact
  • Level 5: Return on Investment

    ROI Basics provides a baselin...

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