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Romancing Social. If you're marketing on social media - that's exactly what you're doing. If course, you've probably never thought of it in that way. But, nevertheless you are "romancing."
In a romantic relationship, when you're trying to convince your intended that you are the best(and, by implication, only) one, You use a variety of "persuasion instruments:"
Sincerity.Commitment. Understanding.Empathy. And of course the classics: Flowers. Chocolate. Weekend vacations.(preferably to exotic l...
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