Rosser Reeves' Reality In Advertising - Second Edition (Masters of Copywriting)

Rarely has a book about advertising created such a commotion as this brilliant account of the principles of successful advertising.

Published in 1961, Reality in Advertising was listed for weeks on the general best-seller lists, and is today acknowledged to be advertising's greatest classic. It has been translated into twelve languages—French, Japanese, Spanish, Dutch, German, Italian, Portuguese, Danish, Swedish, Norwegian, Finnish, Hebrew—and has been published in twenty-one separate editi...