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Routledge Handbook of Sports Marketing

By Simon Chadwick (Editor), Nicolas Chanavat (Editor), Michel Desbordes (Editor)
eBook
$76.99
By Simon Chadwick (Editor), Nicolas Chanavat (Editor), Michel Desbordes (Editor)
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Sports marketing has become a cornerstone of successful sports management and business, driving growth in sport organisations and widening fan-bases. Showcasing the latest thinking and research in sports marketing from around the world, the Routledge Handbook of Sports Marketing goes further than any other book in exploring the full range of this exciting discipline.

Featuring contributions from world-leading scholars and practitioners from across the globe, the book examines theories, conce...

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BusinessSportsMarketing & SalesOther SportsMarketingMarketing - General & MiscellaneousSports BusinessMarketing - Products & Services - General & Miscellaneous