Routledge International Handbook of Consumer Psychology

This unique handbook maps the growing field of consumer psychology in its increasingly global context. With contributions from over 70 scholars across four continents, the book reflects the cross-cultural and multidisciplinary character of the field. Chapters relate the key consumer concepts to the progressive globalization of markets in which consumers act and consumption takes place.

The book is divided into seven sections, offering a truly comprehensive reference work that covers:

• The his...