Rules for Revolutionaries: How Big Organizing Can Change Everything

Rules for Revolutionaries: How Big Organizing Can Change Everything

by Becky Bond, Zack Exley

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Product Details

ISBN-13: 9781603587273
Publisher: Chelsea Green Publishing
Publication date: 11/18/2016
Pages: 224
Sales rank: 148,614
Product dimensions: 5.30(w) x 16.20(h) x 0.80(d)

About the Author

Becky Bond served as a senior advisor on the Bernie Sanders presidential campaign and was an architect of the campaign’s national, volunteer-driven grassroots campaign. Prior to joining the Bernie Sanders campaign, Becky served as political director at CREDO where she was an innovator working at the intersection of organizing, politics, and technology for over a decade. Becky is a cofounder of CREDO SuperPAC, which was named by Mother Jones as one “2012’s Least Horrible Super-PACs” for helping to defeat five sitting Tea Party Republican Congressmen. She lives in San Francisco, California, with the writer, designer, and book artist Emily McVarish. For more information about Becky, Rules for Revolutionaries, and a downloadable, open-source teaching tool to help you implement change in your community, visit www.bigorganizing.com.


Zack Exley served as a senior advisor on the Bernie Sanders presidential campaign and was an architect of the campaign’s national, volunteer-driven grassroots campaign. Zack was a union organizer before becoming MoveOn.org’s first organizing director in its campaign to prevent the war in Iraq in 2003. As an early advisor to the Howard Dean campaign, he helped transfer MoveOn.org’s early fundraising and organizing discoveries into presidential politics, and he then served as John Kerry’s director of online fundraising and communications in the general election where his team raised more than $100 million online for the nominee. Subsequently, Zack worked as a consultant to global NGOs, campaigns, and companies, and served as Wikipedia’s chief community officer and chief revenue officer. For more information about Zack,Rules for Revolutionaries, and a downloadable, open-source teaching tool to help you implement change in your community, visitwww.bigorganizing.com.

Table of Contents

Preface: Becky xiii

Preface: Zack xvii

Why Big Organizing 1

The Rules

1 You Won't Get a Revolution If You Don't Ask for One 11

2 The Revolution Will Not Be Handed to You on a Silver Platter 17

3 The Revolution Will Not Be Staffed 25

4 Fighting Racism Must Be at the Core of the Message to Everyone 36

5 Get on the Phone! 41

6 The Work Is Distributed. The Plan Is Centralized 49

7 The Revolution Will Be Funded-by Small Donations 64

8 Barnstorm! 72

9 Fight the Tyranny of the Annoying 83

10 Give Away Your Passwords 90

11 Don't Let the Perfect Be the Enemy of the Big 95

12 Learn the Basics of Good Management 109

13 If There Are No Nurses, I Don't Want to Be Part of Your Revolution 116

14 Grow Complexity by Solving Problems as They Arise 120

15 Only Hire Staff Who Embrace the Rule "The Revolution Will Not Be Staffed" 133

16 Best Practices Become Worst Practices 139

17 The Revolution Is Not Just Bottom Up; It's Peer to Peer 145

18 Repeat "Rinse and Repeat" 153

19 There's No Such Thing as a Single-Issue Revolution 159

20 Get Ready for the Counterrevolution (to Include Your Friends) 163

21 Put Consumer Software at the Center 166

22 People New to Politics Make the Best Revolutionaries 177

This Is How We Win 183

Acknowledgments 189

Timeline 197

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