Sales and Revenue Generation in Sport Business

Sales and Revenue Generation in Sport Business, Second Edition, delivers a comprehensive, applied exploration of how sport organizations generate revenue across all major channels, including ticketing, sponsorship, fundraising, media, merchandising, and digital platforms.

Each chapter is built around the proven five-step PRO method (prospect, probe, provide, propose, protect), a clear, repeatable sales framework students can immediately apply in real-world scenarios. This method emphasizes a...