Sales Management That Works: How to Sell in a World that Never Stops Changing

Named to the longlist for the 2021 Outstanding Works of Literature (OWL) Award in the Sales & Marketing category

In this smart, practical, and research-based guide, Harvard Business School professor Frank Cespedes offers essential sales strategies for a world that never stops changing.

The rise of e-commerce. Big data. AI. Given these trends (and many others), there's no doubt that sales is changing. But much of the current conventional wisdom is misleading and not supported by empirical data...