Saying No to Jugaad: The Making of Bigbasket

Saying No to Jugaad is a riveting account of how the start-up ecosystem in India evolved rapidly in the last 10 years. Ushering in a new turn in the country's economy that shook up existing ways of doing business, start-ups brought together investors and a rare breed of entrepreneurs to create a set of unicorns focused, for the first time, on solving the country's problems.

The book busts some of the common myths around e-commerce businesses and describes the evolution of grocery as the mo...