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Scale for Success: Expert Insights into Growing Your Business

Scale for Success: Expert Insights into Growing Your Business

by Jan Cavelle

NOOK Book(eBook)

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All it takes to start a business is a great idea and initial funding. But when it comes to growing and scaling a business – turning it into an enduring success – it becomes much more difficult to manage and sustain the various elements that are involved. You need to set out a clear plan, sustain funding, optimise marketing opportunities and develop an effective team. There are many opportunities to fail but, with Scale for Success, readers will gain valuable insights and practical advice from a global array of entrepreneurs and business leaders who have paved the way to their own versions of commercial success.

Scale for Success features 30 entrepreneurs and CEOs, including Dame Shellie Hunt, Jeremy Harbour, David Meerman Scott and Paris Cutler. These inspiring figures share their stories of successful growth and scaling and, most importantly, the practical and adaptable advice and guidance that led to their businesses moving effectively on to the next stage of growth. With insights from world-renowned figures in industries such as tech, real estate, marketing and fashion, this book provides an eclectic array of original ideas and approaches that have been proven to be effective. Narrated and curated by writer and former entrepreneur Jan Cavelle, this book provides an engaging and enlightening pathway to scaling success.

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Product Details

ISBN-13: 9781472985583
Publisher: Bloomsbury Publishing
Publication date: 02/04/2021
Sold by: Barnes & Noble
Format: NOOK Book
Pages: 288
File size: 380 KB

About the Author

Jan Cavelle is a writer and consultant with over 40 years' experience of running businesses. She has received regional and national awards from the Institute of Directors and the Institute of Sales Management, and was one of 50 of the UKFEAs (UK Female Entrepreneurial Ambassadors) selected to promote enterprise within the EU.

Table of Contents

Introduction 1

Part 1 Planning To Scale 7

1 Your Vision and Mission

James Bank Outland Denim 9

2 What Makes a Business Ready to Scale?

Bev Hurley, YTKO 17

3 Strategy

Stephen Kelly, Chair of Tech Nation 24

4 Designing Lasting Businesses

Durell Coleman, DC Designs 34

5 The Importance of Values

Nicole Lamond, Eloments Tea 42

Part 2 Funding 51

6 Growth Via an Accelerator

Alex Packham, ContentCal 53

7 Crowdfunding to Disrupt the World of Wine

Ben Revell, 59

8 Angels and VCs and How to Prepare

Russell Dalgleish, Exolta Capital Partners 67

9 Inside Venture Capital

David Siegel, Venture Partner, Right Side Capital Management 76

10 How to Pitch for Funding

Roby Sharon-Zipser, hipages Group 84

Part 3 Leadership and Team 93

11 Your Support Team

Dame Shellie Hunt, Success by Design, Women of Global Change 95

12 Running Remote Teams

Ranzie Anthony, Athlon 103

13 The Secrets of a Successful Leader

Rob Hamilton, Instant Offices Group 111

14 The Critical Culture Factor

Natalie Lewis, Dynamic HR 119

15 Innovation for Retention

Adrian Kingwell, Mezzo Labs 126

Part 4 Marketing 133

16 Marketing Strategy

David Meerman Scott, Strategist, Speaker, Author 135

17 How to Create Golden Content

George Sullivan, The Sole Supplier 143

18 Understanding Your Customer

Matt Sweetwood, LUXnow 151

19 Marketing Differentiation

Ed Molyneux, FreeAgent 158

20 How to Spot the Market Gaps

Paris Cutler, Planet Cake and Blue Ocean Strategist 167

Part 5 Sales and Customer Relationships 177

21 Selling with Honesty

Andrew Milbourn, Kiss The Fish 179

22 Selling Globally

Anneke van den Broek, Rufus & Coco 187

23 Creating a Memorable Customer Journey

James Davidson, 196

24 Beating the Competition

Sam Kennis, Three Wolves 203

25 Protecting Your Digital Reputation

Simon Wadsworth, Igniyte Ltd 211

Part 6 Cash, Value and Your Future 219

26 Understanding Your Company's Value

LexDeak, Kinder List 221

27 Scaling Up to £ Im Profit

Mike Lander, Piscari 230

28 When to Move Up or On

Natalie Douglas, Lucidity LLC, RareiTi, Inc 238

29 Adding Value with Vertical Integration

Jeff Fenster, Everbowl 246

30 Acquisitions and Exit Readiness

Jeremy Harbour, The Harbour Club & Unity Group 253

Part 7 Success 263

31 A Summary of Advice 265

Acknowledgements 271

Index 273

Customer Reviews