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Many phenomena in nature, engineering or society when seen at an intermediate distance, in space or time, exhibit the remarkable property of self-similarity: they reproduce themselves as scales change, subject to so-called scaling laws. It's crucial to know the details of these laws, so that mathematical models can be properly formulated and analysed, and the phenomena in question can be more deeply understood. In this 2003 book, the author describes and teaches the art of discovering scali...