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Scientific Advertising

By Claude C. Hopkins
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By Claude C. Hopkins
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The time has come when advertising has in some hands reached the status of a science. It is based on fixed principles and is reasonably exact. The causes and effects have been analyzed until they are well understood. The correct method of procedure have been proved and established. We know what is more effective, and we act on basic laws.

Table of Contents

How advertising laws are established
Just salesmanship
Offer service
Mail order advertising
Psychology
Art in advertising
Things too costly
Strat...

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