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Screen Wars: Win the Battle for Attention with Convergent TV

By Michael Beach
eBook
$9.99
By Michael Beach
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Maximize Your Ad Impact: How to Win the Battle for Attention with Convergent TV and Video Advertising


Are you getting the most out of your TV and video ad spend? Consumers are watching content on more screens, channels, and platforms than ever before. How can you consistently reach your target audience in this constantly changing landscape?


Screen Wars is your guide to survive and thrive through the complexities of convergent TV. Authored by Michael Beach, CEO of Cross Screen Media, this book...

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