Self-Publish to Market: A Marketing Guide to Self-Publishing

In 2016, author Chris Fox wrote the groundbreaking book 'Write to Market'. In it, he taught a generation of self-publishers to value what readers wanted, before they even started writing their book.

It's a great concept, and it inspired me to develop the Self-Publish to Market approach, which takes Fox's idea and applies it not only to the book text itself in new and powerful ways, but also to the marketing materials that surround it:

• the book's cover
• its title
• and its back cover marketin...