Sell Something: Principles and Perspectives for Engaged Retail Salespeople

Sell Something is a refreshing look at many of the important principles of effective retail selling. Themes discussed include greeting customers; the importance of body-language, using humor, and client development. There is also an interesting menu of topics not usually found in run-of-the mill sales training books. Topics such as Priming, the Paradox of Choice, and the Contrast Principle are introduced in an easily understood, and very usable fashion. Smith uses his own natural gift for s...