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Selling Architectural Ideas

By Tom Porter
eBook
$110.99
By Tom Porter
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As 'visual animals' architects continue to live and work in a pictorial age in which image-making remains the central activity of environmental design. Selling Architectural Ideas explores the promotional role of architectural graphics and drawing at the point of communication, i.e. at their point of sale. By substituting the words 'communication' and 'presentation' with the word 'selling' we confront the reality of a highly competitive world in which the process of creating images for sell...

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BusinessScience & TechnologyEngineeringMarketing & SalesConstruction & Building TradesMarketingMarketing ServicesArchitectural Business PracticesArchitectural Design