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Selling Eating: Restaurant Marketing Beyond the Word Delicious
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Should your restaurant exist?
This book dares to ask that and many other fundamental questions about getting customers to care about your brand.
Hopper draws on twenty years of restaurant communication experience to offer recommendations on everything from brand positioning to advice on communicating motivating, compelling, sales-building "deliciousness" without merely repeating the word "delicious" a bunch of times.
Do you know "The Seven Very Specific People Your Restaurant Needs to Reach?...
This book dares to ask that and many other fundamental questions about getting customers to care about your brand.
Hopper draws on twenty years of restaurant communication experience to offer recommendations on everything from brand positioning to advice on communicating motivating, compelling, sales-building "deliciousness" without merely repeating the word "delicious" a bunch of times.
Do you know "The Seven Very Specific People Your Restaurant Needs to Reach?...