Selling Made Simple (Sales 101, #1)

Selling Made Simple is for the salesperson who knows something isn't working but can't pinpoint what. Somewhere between learning the techniques and making the calls, the human part gets buried. The instinct you were born with — to listen, to ask, to care about the outcome — gets replaced by scripts, objections lists, and the pressure to hit a number. This book is not about technique. It is about getting back to what works. Built around the five stages every buyer moves through before they s...