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Selling Science in the Age of Newton: Advertising and the Commoditization of Knowledge

By Jeffrey R Wigelsworth, Ernst Hamm, Robert M Brain
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$149.95
By Jeffrey R Wigelsworth, Ernst Hamm, Robert M Brain
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Selling Science in the Age of Newton explores an often ignored avenue in the popularization of science. It is an investigation of how advertisements in London newspapers (from approximately 1687 to 1727) enticed consumers to purchase products relating to science: books, lecture series, and instruments. London's readers were among the first in Europe to be exposed to regular newspapers and the advertisements contained in them. This occurred just as science began to captivate the nation's ima...

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Science & TechnologyHistory & Philosophy of ScienceHistory of Science