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SELLING SCIENCE: How to Use Business Skills to Win Support for Scientific Research

By Steven Judge, Richard Lucas
eBook
$14.95
By Steven Judge, Richard Lucas
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'This text serves as an educational tool merging good marketing practices with the promotion of STEM subjects and research. The book is applicable to global environments. A useful resource for aspiring and practicing researchers.'CHOICEApplying for grants, bidding for project funding or helping to sell products are part of the day to day life of a research scientist. Drawing on experience at leading research institutes and companies, the authors of this book turned to best practice in marke...

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