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Selling Services: The ABC of Professional Selling
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More than ever, our economy relies on the service industries – but selling services is far different from selling tangible products.
This book demystifies the selling of intangibles and teaches the required skills to grow any professional service business. Leveraging his 30 years’ experience, leading sales expert Clifton Warren offers 26 lessons to help readers navigate the selling of complex and intangible solutions. Each chapter covers an important concept from A (Accountability) to Z (Zi...
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