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Semi-Organic Growth: Tactics and Strategies Behind Google's Success
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An in-depth examination of Google's innovative approach to M&A
Semi-Organic Growth presents a unique analysis of Google's distinctive expertise in the area of mergers and acquisitions, derived from more than 150 acquisitions carried out over the company's short history. While organizational growth has traditionally been characterized as organic (internally generated) or inorganic (from acquisition), this book examines Google's semi-organic strategy for accelerating product and service reven...