Sentido: Finding Sense and Purpose in Design Leadership

Part-memoir, part-guidebook, an inspiring account of the power of design, diversity, and sisterhood from a seasoned design leader.

Sentido chronicles strategic designer Alison Rand’s journey as a multi-ethnic woman from New York City—NuYorican—through a male-dominated, largely white corporate world to becoming a design leader. The book—which derives its title from the Spanish word for “sense” or “to make sense of”—offers practical insights and inspiring stories about the importance of embrac...