Setting the Agenda: Mass Media and Public Opinion

News media strongly influence how we picture public affairs across the world, playing a significant and sometimes controversial role in determining which topics are at the centre of public attention and action. Setting the Agenda, first published in 2004, has become the go-to textbook on this crucial topic.

In this timely third edition, Maxwell McCombs – a pioneer of agenda-setting research – and Sebastián Valenzuela – a senior scholar of agenda setting in Latin America – have expanded and ...