Shaping China's Global Imagination: Branding Nations at the World Expo

Shaping China's Global Imagination: Branding Nations at the World Expo

by J. Wang

Paperback(1st ed. 2013)

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Overview

Shaping China's Global Imagination: Branding Nations at the World Expo by J. Wang

A comprehensive discussion of how countries embrace branding as a crucial element in their pursuit of soft power and why certain nation-branding efforts succeed while others fail through the example of the 2010 World Expo in Shanghai.

Product Details

ISBN-13: 9781349472369
Publisher: Palgrave Macmillan US
Publication date: 11/08/2015
Series: Palgrave Macmillan Series in Global Public Diplomacy
Edition description: 1st ed. 2013
Pages: 210
Product dimensions: 5.51(w) x 8.50(h) x (d)

About the Author

Jian Wang is director of the Center on Public Diplomacy and associate professor at the Annenberg School for Communication and Journalism, University of Southern California, USA

Table of Contents

Contents Illustrations Preface 1. Soft Power, Nation Branding, and the World Expo 2. Branding Nations 3. The Shanghai Expo as a Site for Nation Branding 4. Defining Nation Brands 5. Communicating Nation Brands 6. Experiencing Nation Brands 7. Remembering Nation Brands 8. Nation Branding as Strategic Narrative 9. Nation Branding: Perspectives, Practices, and Prospects Coda Notes

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