Shockproof: How to Hardwire Your Business for Lasting Success

As the economy moves through its cycles of growth and contraction, many companies get stuck in periods of poor performance and turn to quick fixes such as EVA, Kaizen, or Six Sigma that either deliver only short-term positive impact or cause more pain than the preexisting condition. However, to gain competitive advantage and achieve profitable growth throughout downturns in the economic cycle, companies must assess market trends and opportunities then dynamically align their business and ta...