Shop Different: How Retail Revealed Apple's Genius

Apple Store creator Ron Johnson shares timeless lessons about innovation, leadership, design, creating winning cultures, and the future of retail through the power of relationships.

When Ron Johnson began as vice president of retail at Apple in 2000, the dot-com revolution was in full swing and common wisdom predicted that the internet was going to put retail stores out of business. By the time he left Apple in 2011, Johnson had created the most respected and profitable retail stores in the...