Show Sold Separately: Promos, Spoilers, and Other Media Paratexts

It is virtually .impossible to watch a movie or TV show without preconceived notions because of the hype that precedes them, while a host of media extensions guarantees them a life long past their air dates. An onslaught of information from print media, trailers, internet discussion, merchandising, and guerilla marketing ensures that we know a great deal about many shows without ever having watched them. Those extras, or "paratexts," that surround viewing experiences are far from peripheral...