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Signature Experience: Art and Science of Customer Engagement for Fashion&Luxury Companies
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Craft a Signature Customer Experience in the Fashion and Luxury Industries
How can fashion and luxury brands create lasting customer connections? This book provides the answers, arguing that firms should craft the customer experience with the same care as their products, injecting creativity into every touch-point. It explores how to design unique, memorable experiences that resonate with customers.
Signature Experience examines how to move beyond traditional approaches and create a new organ...