Sink or Shine: Attract Clients and Talent With the Brightness of Your Mission

In the modern marketplace, there are two types of businesses: Tugboats and Lighthouses. Tugboats represent the antiquated ways of the past. These businesses may have dominated in their day, but now, their love affair with the way things have always been puts them at risk of sinking. The hard truth is that most established businesses and the leaders within them often gravitate toward comfort and what they believe is the guarantee of safe passage, unaware that their vessels are eroding. But t...