Small Business, Big Vision: Lessons on How to Dominate Your Market from Self-Made Entrepreneurs Who Did it Right

Small Business, Big Vision: Lessons on How to Dominate Your Market from Self-Made Entrepreneurs Who Did it Right

by Matthew Toren, Adam Toren

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Product Details

ISBN-13: 9781118098585
Publisher: Wiley
Publication date: 08/02/2011
Sold by: Barnes & Noble
Format: NOOK Book
Pages: 224
File size: 653 KB

About the Author

MATTHEW TOREN and ADAM TOREN are brothers, serial entrepreneurs, investors, and mentors. For nearly twenty years, they have provided instruction in management concepts, marketing, and finance to emerging and distressed small businesses. They currently own and operate a successful media company and founded, one of the largest online forum communities for entrepreneurs worldwide. The Toren brothers are also the authors of the award-winning book, Kidpreneurs: Young Entrepreneurs with Big Ideas! Visit

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Table of Contents

Foreword Gary Whitehill xi

Preface xvii

Acknowledgments xxi

Permissions xxii

Introduction 1

Why You Need This Book and Why You Need a Big Vision 1

Our Story 3

Chapter 1 The Importance of Having BIG Vision 9

Entrepreneurial Profile: Dan Schawbel of Millennial Branding, LLC 13

Fuel Your Fire with Passion and Perseverance 16

Entrepreneurial Profile: Siamak Taghaddos and David Hauser of Grasshopper Group 22

Chapter 2 Rethinking Your Business Plan 25

The One-Page Business Plan 29

Entrepreneurial Profile: Brent Oxley of 35

The Finance-Centered Plan 38

Entrepreneurial Profile: Brock Blake of FundingUniverse 46

Chapter 3 Investors Out212;Collaborators In! 51

Investors: A Question of Need versus Want 54

Entrepreneurial Profile: Gabriel Shaoolian of Blue Fountain Media 58

When Your Needs Call for Investors 62

Collaboration Is Key 63

An Advisory Board as a Replacement for Investors 65

Entrepreneurial Profile: Anita Campbell of Small Business Trends and 69

Chapter 4 Hiring Employees: The Good, the Bad, and the Alternatives 77

The Magic of Leveraging Your Time 79

The Downside of Hiring Employees 80

Entrepreneurial Profile: Ali Brown of Ali International 83

The Best of Both Worlds 89

How to Find the Best Outsourced Workers 94

Entrepreneurial Profile: Daven Michaels of 96

Chapter 5 Laser-Sighted Marketing through Social Media 101

The Magic of Social Media Marketing 106

Entrepreneurial Profile: Gary Vaynerchuk of Wine Library TV 108

Four Keys to Social Media Marketing Success 111

Entrepreneurial Profile: Mike Roberts of 123

Chapter 6 From Entrepreneur to Icon: Achieving Expert Status 129

Embracing Your Expertise 132

Building Your Information Empire 133

Entrepreneurial Profile: Shama Hyder Kabani of The Marketing Zen Group 139

Chapter 7 The Socially Responsible Entrepreneur: It217;s Not Always about You 143

Social Entrepreneurship Is True Entrepreneurship 146

Entrepreneurial Profile: Adam Braun of Pencils of Promise 148

Sustainability Is the New Bottom Line 151

Entrepreneurial Profile: Scott Harrison of charity: water 155

Chapter 8 Pulling a 180: The Business Turnaround 159

Flexibility Allows for Transformation 162

Entrepreneurial Profile: Matt Mickiewicz of SitePoint and 99designs 167

What to Do Before You Give Up 171

Entrepreneurial Profile: Mike Michalowicz of The Toilet Paper Entrepreneur 177

Afterword 183

Resources 187

Epigraph Sources 195

Index 197

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