Smashvertising: How to Crush Your Competition with Ads that Buyers Can't Resist

From Drew Eric Whitman (aka “Dr. Direct!”), the bestselling author of Cashvertising, comes a fun and accessible graphic novel on consumer psychology. Smashvertising is a heavy-content, real-world business seminar in graphic-novel style, created especially for today’s video-dominant learners to show what pushes consumers to react—and buy.

No matter what you sell—or how you sell it—this practical, visual book will reveal scores of powerful techniques about advertising psychology that top-gun ...