Snake Oil: The Art of Healing and Truth-Telling

"In the world of snake oils, you have to see the world a little differently. Where others see poverty, you see riches; where others see weeds, you see flowers; where others see sickness, you see openness."

Becca Stevens calls herself a "snake oil seller": She takes natural oils, mixes them with a good story, sells them in an open market and believes they help to heal the world. Becca is the founder of Thistle Farms, one of the most successful examples in the US of a social enterprise whose...