So, What's the Bottom Line?: 76 Proven Marketing Tips & Techniques for Building Your Business and Personal Brand

"A compass to guide the experienced executive or the marketing novice through any step in planning or organizing a selling strategy" (Hon. Bob Turner, noted media executive and former US congressman).

Perfect for executives, entrepreneurs, salespeople, and marketers in the corporate and nonprofit spheres, So, What's the Bottom Line? by master of marketing Yitzchok Saftlas teaches key business fundamentals, such as creative marketing initiatives, effective communication, customer retention, ...