Social Influence - Influencing Minds to Guide Behavior

Social influence has been defined as the ability to change individual behavior (intentionally or unintentionally). This behavioral change can be the result of how individuals perceive their relationship with other individuals, groups and key influencers. As with all forms of persuasion, including traditional advertising, marketing, and political campaigning, individual behavior has always been influenced. Unfortunately, the growing weaponization of social media creates a clear and present d...