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Social Interactions in Virtual Worlds: An Interdisciplinary Perspective

By Kiran Lakkaraju (Editor), Gita Sukthankar (Editor), Rolf T. Wigand (Editor)
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$98.00
By Kiran Lakkaraju (Editor), Gita Sukthankar (Editor), Rolf T. Wigand (Editor)
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Within the rapidly-growing arena of 'virtual worlds', such as Massively Multiplayer Online Games (MMOs), individuals behave in particular ways, influence one another, and develop complex relationships. This setting can be a useful tool for modeling complex social systems, cognitive factors, and interactions between groups and within organizations. To study these worlds effectively requires a cross-disciplinary approach that integrates social science theories with big data analytics. This br...

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