Social Media Is About People

This book takes a people-first approach to social media that centers on how to best communicate with others using the social media platforms.

Facebook, Instagram, LinkedIn, Pinterest, Twitter, Tik Tok–the one thing that unites them all is that they are used by people, real human beings. Too often today, marketers are focused on algorithms and analytics instead of simply trying to help their company meaningfully connect with the humans that are going to help them grow.

This book takes a people...