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Social TV: How Marketers Can Reach and Engage Audiences by Connecting Television to the Web, Social Media, and Mobile
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TV consumption is on the rise, but consumers are viewing and experiencing TV in a vastly different way than they were even 5 years ago. TV viewership has radically transformed from a passive experience to a more engaged, interactive, and on-demand experience. Content producers will not only have to continue to create quality entertainment products, but they will now need to consider ways to a) enhance the viewing experience, b) leverage social media to promote their properties, and c) distr...