Software Company: Marketing and Sales Chapters

This booklet is a subset of the complete Software Company book. It contains only the Marketing and Sales chapters and an appropriately edited foreword, introduction, and final word. NOTE: This booklet does not have all the Software Company book chapters in it. This is why it is significantly cheaper than the complete book.

Marketing is one of my favourite topics and is a bit of a 'bee in my bonnet'. I've seen so much very poorly done marketing in the industry that I sometimes despair. You n...