Somewhere Yes: The Search for Belonging in a World Shaped by Branding

In a unique text most relevant to our times, Brooklyn-based designer and creative director Beat Kaspar Baudenbacher dives into the pros and cons of a social structure driven by branding.

​A complex and visually provocative foray into the way we become our environment—from our products to our politics—Somewhere Yes takes us on a journey designed to make us question the intentionality of our choices, the depth of our kindness, and our very belonging as a species on this planet.

Branding has th...