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Sources of Power: How People Make Decisions (The MIT Press)
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A modern classic about how people really make decisions: Drawing on prior experience, using a combination of intuition and analysis.
Since its publication twenty years ago, Sources of Power has been enormously influential. The book has sold more than 50,000 copies, has been translated into six languages, has been cited in professional journals that range from Journal of Marketing Research to Journal of Nursing, and is mentioned by Malcolm Gladwell in Blink. Author Gary Klein has collaborate...