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Sport and Entrepreneurship

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Sport and Entrepreneurship combines perspectives derived from business history and sports history, focusing on the important but relatively unexplored relationship of entrepreneurship and sport.

This important volume offers clearer definitions of both sports products and sports entrepreneurship, gives due regard to social entrepreneurs, and assesses the continuing relevance of Hardy’s pioneering study from the 1980s. Hardy himself provides an introduction to the volume, and chapters by Wray...