The book offers a comprehensive review of the conceptualisations of culture and its relation with sport management by examining a range of issues: the emergence of multiculturalism as a policy issue; the impact of commonly shared cultural values within the fitness industry on managers and organisations behaviour; building cultural bridges in community sport organisations; cultural meanings attached to the consumption of Olympic merchandise, and culturally-informed interpretation through a reflective analysis of sport management texts.
This book was published as a special issue of European Sport Management Quarterly.
The book offers a comprehensive review of the conceptualisations of culture and its relation with sport management by examining a range of issues: the emergence of multiculturalism as a policy issue; the impact of commonly shared cultural values within the fitness industry on managers and organisations behaviour; building cultural bridges in community sport organisations; cultural meanings attached to the consumption of Olympic merchandise, and culturally-informed interpretation through a reflective analysis of sport management texts.
This book was published as a special issue of European Sport Management Quarterly.

Sport Management Cultures
144
Sport Management Cultures
144Paperback(Reprint)
Product Details
ISBN-13: | 9780415754873 |
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Publisher: | Taylor & Francis |
Publication date: | 04/24/2014 |
Edition description: | Reprint |
Pages: | 144 |
Product dimensions: | 6.80(w) x 9.40(h) x 0.40(d) |