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Stand for Something: The Power of Building a Brand People Authentically Love

By Brian Burkhart
eBook
$9.99
By Brian Burkhart

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We're all guilty of it—when someone asks what we do for a living, we tell them about the products we make or the services we provide. We never tell them what we believe. Unfortunately, business works the same way, and the result is forgettable brands with zero identity. We assume this approach is right because everyone does it. Put simply, we're all wrong. Way wrong. In Stand for Something, Brian Burkhart invites you to break free from the herd and reconnect to the core beliefs that make yo...

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